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If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.
Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.
All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment�and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.
Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.
- Sales Rank: #47982 in Books
- Published on: 2014-06-30
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.03" w x 6.30" l, 1.10 pounds
- Binding: Hardcover
- 304 pages
From the Inside Flap
If Owen Chase can’t find a way to turn his company around in the next nine days, he’ll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.
Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen’s struggling marriage.
All In Startup is more than just a book about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can’t seem to generate the traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a new “scientific method” of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go “all in” on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that “all in” moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.
Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it’s your turn to put everything on the line.
From the Back Cover
Praise for all in startup
“I dare you to find a business book for entrepreneurs that’s as useful as All In Startup, and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result is a book that helps set readers on the path to finding startup success.”
—Tony Hsieh, CEO of Zappos.com and author of the #1 New York Times Bestseller Delivering Happiness
“This is a must read for anyone interested in launching a new product or business. All In Startup makes lean concepts more accessible through a simple but powerful allegory to which readers will easily relate. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.”
—Steve Blank, Lecturer, U.C. Berkeley, Stanford University, Columbia University and UCSF
“Not often enough is a business book so chock-full of intelligent advice and such a fun read.”
—John Jantsch, author of Duct Tape Marketing and Duct Tape Selling
“There is seldom a read that when you start it, you can’t put it down. Diana Kander has crafted such an experience that fuses an engaging story of choices, dilemmas, tradeoffs, and problems with the real-world experience of the entrepreneur. In a narrative that captures the culture and the spirit of an entrepreneur in a worthy tale of swagger, hustle and intuition, the reader will learn the lessons of the ‘all in’ entrepreneur and build a framework to approach their own entrepreneurial pathway. Before you know it, the lessons framed in the book become your own, to the extent that you will convince yourself you have always known them. I’ve concluded that anyone who thinks they may want to take a crack at founding a business should read All In Startup first.”
—Ted Zoller, Director, Center for Entrepreneurial Studies, University of North Carolina, Chapel Hill
“If more books were like All In Startup, the business world would be much better off, and significantly more entertaining. This is a delightfully fresh take on what it requires to follow your passion—even against the odds. Highly recommended!”
—Jay Baer, New York Times bestselling author of Youtility
About the Author
DIANA KANDER is a successful entrepreneur, having founded and sold a number of ventures, and is a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. A Georgetown-educated attorney who left a successful practice to launch her first company, Diana draws on her experience as a founder, investor, and academic to design and implement curriculum in educational institutions and the private sector. A sought-after public speaker, consultant, and writer, Diana has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services and developing an entrepreneurial mindset throughout an organization.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Required reading for any startup
By Gary Darling
I saw mention of this book in a marketing email by Meetup.com - someone in the Seattle area created a meetup based on All In Startup. I hadn't heard of it so I googled it, read the free chapter, and knew I needed to buy this. The timing was perfect.
One of the founders in my startup was gung-ho to pitch our fledgeling idea to a group of investors, so after reading All In Startup I asked him to present to the other founders first - and it went like this: He would ask for $100k to build our MVP, which we would then go out and convince people to buy. If they didn't need it we would ask for more money to pivot to some other idea. After the 'inevitable' 2nd and 3rd round of financing we would receive, we would then go out and ask customers what they wanted.
Armed with some fresh insight from this delicious book/novel, I convinced him and the other founder that we should talk to our customers first. I had been pushing for this approach for the last two months, but until I read All In Startup I never knew quite how to respond to "Ask our customers what exactly? Why wouldn't they want to save time and money?". It was a tense debate, but after I told them a few stories from the book (modified to make it sound like my idea!) they both saw the beauty of doing it Diana's way.
Now they think I'm Yoda - thanks to Diana Kander!
3 of 3 people found the following review helpful.
... created a real gem of a book for someone like myself teaching entrepreneurship at the post-grad level at the ...
By weg3
Diana Kander has created a real gem of a book for someone like myself teaching entrepreneurship at the post-grad level at the School of Visual Arts (SVA) in NYC. I am a serial entrepreneur and had adopted Steve Blank and Bob Dorf's Startup Owner's Manual for my master's level students in the MFA in Design for Social Innovation program. I had used it previously for the text for teams in my accelerator program at Lean Launch Ventures in partnership with Connecticut Innovations, the VC arm of the State of CT. Diana's observation was that books like the Startup Owner's Manual are good but the lessons don't necessarily stick. I wasn't sure at first but once I began to read the book myself, after donating to Diana's Indiegogo campaign I was overwhelmed by how well All In Startup drove home the most important message that I try to teach my students, how to do customer validation.
The key to customer validation is the founder of a startup HAS to do it him or herself. Getting out of the building and sitting with real potential customers, asking the right questions, isn't something that can be delegated to employees of a startup, no matter how bright or engaged they are. There is no replacement for doing it oneself. Blank and Dorf say that in their book but it doesn't completely sink in the way it does reading All In Startup about characters that you begin to fully identify with from the earliest parts of the book. Diana made a brilliant decision when she decided that the backdrop for the overall story was going to be at the World Series of Poker in Las Vegas. Reading about arguments that the characters in the book have about the right way to interview customers really makes an impact. More importantly the constant comparison between the risks of a startup and the risks in poker drive it straight home.
I am going to use Diana's book this fall at SVA and am confident that it will resonate with my students. I highly recommend it for anyone teaching entrepreneurship or any entrepreneur that wants to experience a story about entrepreneurship that will engage you and really hit home.
13 of 17 people found the following review helpful.
Not buying it
By Amazon Customer
All In Start up provides some solid advice on the virtues of the Customer Development approach to starting a new business (as championed by its pioneer Steve Blank and popularized by Eric Ries of Lean Startup fame.) Moreover, providing the key concepts in a fictional tale of business and romance in a Vegas poker tournament, may make the read more palatable to some. The reason for the two stars is that neither the advice nor the tale is worthy of full length book status. Most of Kander's insights (again, gleaned from masters such as Bland and Ries) could be summarized in in just a few bullet points. And the story of business and passion set in the World Series of Poker in Vegas (beside being a trite analogy) would have made a quaint magazine article or an airport novella. In all, a nice Amazon Single or some such... But, at 300 pages and nearly $10, you are paying for a lot of fluff. And that is not very lean at all. Oh, and one more thing, it strikes me as odd that this lightweight tome was rated nearly 80 5-star ratings and not a detractor in the bunch. Not even masters like Blank or Ries or mavericks such as Branson or Thiel get that kind of customer feedback. Methinks I see the triumph of PR over value. And I'm not buying it.
See all 134 customer reviews...
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